Oct 9, 2024
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We’ve decided to say goodbye to Deft and hello to Onton.
At its core, interior design is the culmination of the smallest details and decisions. Since day one, we’ve used this philosophy to help millions of daily users turn their houses into dream homes.
But as our company grows, we’re realizing “Deft” no longer encompasses our vision for the future and what our platform will be for professional interior designers and hobbyists alike. So, we’ve decided to say goodbye to Deft and hello to Onton.
Still equipped with the immense design capabilities you’ve come to expect from Deft, becoming Onton positions us to fully encapsulate our company's mission: to streamline your search for high-quality products and transform your online shopping experience.
A name chosen to connect and inspire
So, how did we land on Onton? In some ways, we made it up. But its origin is based on essential principles that continue to shape our world, beginning with the atom.
Greek philosophers like Democritus once hypothesized that the universe was composed of indivisible units called atoms. But while atomism centers on what happens when you break things down, ontology examines how they come together.
Ontology directly translates to “the study of being” and explores the relationships between a set of concepts or ideas. Per this philosophy, an onton represents the smallest unit of being beyond which distinction is impossible — and to us, illustrates the building blocks on which anything can be developed. We aim to inspire that level of possibility as our product evolves; changing our name was simply the first formative step.
Our platform is the creative springboard for any user, and while the world of AI design is constantly changing, we are expanding along with it. We needed a name to convey this growth and our commitment to producing accurate and trustworthy results. As Onton, we’re not just organizing information onto shelves — we’re understanding what users are searching for at a fundamental level.
What sets Onton apart in the AI space?
Onton’s AI design platform will be the cornerstone of any future creative process. From the moment inspiration strikes to the final product, Onton will be there every step of the way.
From mocking up room layouts to finding the perfect dupes — Onton is already pushing the boundaries of AI-powered interior design:
Search Onton
Search Onton cuts through the noise of paid ads to populate accurate and seamless results with expert-level search prompts. Whether searching for dupes, comparing prices, or tracking down unique pieces, Search Onton brings your vision to life without the stress or frustration of sponsored results.
Imagine Onton
Whether you’re an interior designer, homeowner, or real estate professional, Imagine Onton allows you to explore dozens of aesthetics and thousands of furniture pieces without the cost or labor of in-person staging.
Concierge Onton
Engage in open dialogue with a personal interior design chatbot. Discuss ideas and get results from AI in seconds — with a free chat every week, the possibilities are endless.
Discover Onton
Not quite sure what you’re looking for? No problem. Use Discover Onton to browse curated roomscapes, then follow the links to find sites with the exact furniture and decor in stock.
Onton’s new era of creation and inspiration
We can’t wait to reveal the exciting new offerings we're developing on our journey to providing the most seamless platform for finding and researching products — now, as Onton.
While we started in home decor, this is just the beginning. With this name change, we are better prepared to support our users by making your shopping experience both efficient and genuinely fun.