Onton

Onton is a next-generation search and discovery engine. We’re a tight-knit San Francisco-based team building the future of shopping.

Onton

Onton: Research

Sunlit room where a black cube faces a floor-to-ceiling window over a calm sea

Self-learning search

How Onton’s neurosymbolic search learns from every query. The breakthroughs behind self-improving product discovery, from embeddings to symbolic reasoning.

Research

Recent

  • Onton search panel listing understood requirements as attribute chips while it scores matches

    Ontology 1: Benchmarks

    Across 90 intent-heavy queries scored by three independent LLM judges, Ontology 1 outperformed Amazon and Google on conversational product search (P@10 0.630).

    Research
  • Softly lit pastel sofa render against a blue wall

    Everything New on Onton (May 2026)

    Onton updates: redesigned homepage, faster Imagine, search filters, Save to Canvas, and photo-based object detection for home shopping. Read the recap.

    Product
  • Painterly sea of clouds over mountains with a line of tiny figures walking a ridge

    Ontonathon: Our Unfiltered Failure Log

    Everything that went wrong (and right) during our 4-day feature sprint. Shipping as fast as possible. All bugs, breakthroughs, and lessons documented.

    Product
  • Painterly scene of a glowing red orb resting on a still lake ringed by pastel mountains

    Introducing Onton

    Deft is now Onton. Why we renamed, what the word means, and where we’re taking AI-powered product search for home furniture and decor shopping. Read on.

    Product
Load more

Showing 6 of 7 posts