HUG is the armchair designed by Luigi Maggiore who wanted to pay homage to the olive tree, symbol of our Salento, reusing it as a raw material for the creation of the chair. A great opportunity to give a new soul to what Xylella has destroyed. HUG is, therefore, a project deeply rooted in society and in the territory and wants to represent the transition from a condition of hardship to a state of recovery, proposing the olive tree as the most important emblem of strength and rebirth. Equipped with a soft fabric seat and a backrest made of olive wood veneered plywood, HUG is a "hug" in which to be enveloped.