With 50% more memory foam than standard rugs, the luxury of the SofLux Bath Mat is apparent. The SoftLux top fabric only enhances the generous comfort found in this bath rug. With a lush hand feel in both directions this rug redefines luxury. ? Luxurious and super soft SoftLux top surface provides a whole new level of comfort ? CharTech Memory Foam provides Odor Neutralizing performance whilst being 50% more memory foam than the standard bath rug. ? Machine washable for easy use and care ? Deluxe GripTex base; skid resistant on both wet and dry surface