What makes this fabric different? Made with a velvety soft hand-feel and dense weight, this bath mat is made with our most substantial bath fabrication. It starts with the highest quality yarns sourced from the finest 100% organic cotton on earth. Each thread is then luxuriously woven into terry loops to ensure these towels are the perfect balance of sumptuous and absorbent. The Feel Velvety soft with a dense, substantial weight The Look Classic styling with fluffy terry loops