Sarma Towels by Sferra. A good terrycloth towel is surely one of life's simplest little pleasures, but great towel traits are somehow mysteriously hard to come by. Enter Sferra's Sarma towel, dreamt up in a gloriously bright and cheerful color palette and woven with simple finished hems (no dobby border) for a clean, modern look. It's crafted with low-twist yarns to weave a terrycloth that's soft and thirsty. Plus, they have sized this bath towel quite generously. So let their Sarma Cotton win you over, and enjoy a nice, soft start to your day...one of life's little pleasures. Country of Origin: Turkey Fiber: 100% Combed Turkish Cotton Fabrication: Low-twist terry Gram Weight: 650gsm Sferra Linens Care Instructions: Machine Wash cold water on gentle cycle. Do not use bleach (bleaching may weaken fabric & cause yellowing). Do not use fabric softener. Wash dark colors separately. To minimize shrinkage, tumble dry on low heat.