The Ninja Professional Plus Blender with Auto-iQ features a new modern design and a more powerful motor than Ninja's original Professional Blender. Ninja Total Crushing Blades give you perfectly crushed ice for your smoothies, frozen drinks, and ice cream. The 72 oz. Total Crushing Pitcher is great for making large batches for the whole family with 1400 peak watts of professional power. Auto-iQ Technology provides preset programs that do the work for you, no guesswork required. *Versus BL610, based on operating wattage 64 oz. max liquid capacity