Design Within Reach (DWR) is an American furniture retailer dedicated to making authentic modern design accessible to all, offering an unparalleled selection of iconic furniture and lighting from the greatest designers of the 20th and 21st centuries. Founded in 1998, DWR introduced the concept of selling genuine modern classics—including pieces by the Eameses, Saarinen, and Bertoia—in a studio environment with knowledgeable design consultants. Today, DWR operates studios across the United States and Canada and is a trusted resource for designers, architects, and anyone passionate about modern design.