Archetype embodies influences and references to the Golden Age of Italian industrial design chiefly linked to the 50s and 60s.‎ The aluminum shade consists of a timeless geometry that communicates with the lower lighting element.‎ Versatility of use: suitable for home interiors, hotel projects, offices and much more.‎ The floor standing version features a strong graphic connotation, where a contemporary taste is added via the use of the carbon fiber for the lightweight arm that harmonizes perfectly with the solidity of the vertical support.‎ This design is linked to memories that extend the observer’s recollections, thus making it an evergreen.‎ A lighting fixture that had already been designed and of which we still felt the need for.‎From the essence to the line, from the idea to the light.‎A reinterpretation of the classic arched floor lamp, where design and technology are combined.‎A lightweight carbon fiber arm, a solid structure available in two color versions with an aluminum diffuser available in platinum, champagne, white and black.‎The Archetype floor lamp uses Dim to Warm LEDs technology that reduces the color temperature when dimmed, allowing for smooth variations in warm white light from 1800K to 3000K.‎The technology was designed to replicate the familiar, natural feeling of dimmed incandescent or halogen lamps.‎1st Prize at the 2018 VSL Award for the best modern lamp