The Adige, the river from which we chose the samplestone for the homonymous PRIA, is the second longestItalian river, flowing also in the Veneto region, where9010novantadieci® was born.This particular stone impressed us for its different shapefrom the others: it stood upright on the edge of the riverchallenging the placid current.This is why PRIA ADIGE was designed for verticalpositioning, to read the natural textures that rise in height,such as hedges or bushes.The idea of PRIA was born by observing the riverbanks of our territories, a background animated by rocks and stones of different shapes, finishes, and colours. Stones smoothed by time and by the incessant flow of water. We have chosen a sample for each river near us, and we have brought it to life by giving it a luminous soul. The PRIA family of lamps is equipped with a latest generation LED source, can be repositioned and put in water, thus we have returned to the water what we only borrowed when it was designed. By enhancing the imperfections, the shape and the uniqueness of an element that can be found in nature, PRIA was born. PRIA is a complete family of lamps perfect for natural outdoor spaces, which is also at ease in particular interior design situations. When switched off, it represents a whole with the environment in which it is inserted, becoming part of it with a solution of real continuity, but it is when it lights up that the magic is done and the whole surrounding context comes to life, enhancing itself with lights and shadows. PRIA is a collection of lamps that is versatile in shape and colour, equipped with a latest generation LED light source with maximum efficiency and high visual comfort.