To continuously enjoy cleaner, better tasting drinking water, remember to change your PUR Water Pitcher & Dispenser Replacement Filter (PPF900Z) every 2 months or after 40 gallons of use. The PUR Water Pitcher & Dispenser Replacement Filter reduces 2x more chemical & physical substances compared to Brita's leading pitcher filter* through its powerful 2-in-1 genuine PUR filtration technology that filters water fast. † It has also been rigorously tested and certified by NSF to reduce chlorine, mercury, copper, zinc and other chemical & physical substances that can cause bad taste and odor in your drinking water.Be cautious of 'off-brand' pitcher water filters. They are not tested nor certified to filter the same as Genuine PUR Water Pitcher & Dispenser Replacement Filters in PUR and Beautiful by PUR systems. Genuine PUR water filters are the only water filters certified to reduce chemical & physical substances when used with your PUR or Beautiful by PUR water pitcher or dispenser system.At PUR, we believe that everyone deserves cleaner, better-tasting drinking water. That's why we've been developing innovative, superior water filtration technologies for over 35 years.*Versus best-selling Brita® pitcher filter OB03. Brita® is a trademark ofBrita LP.†Compared with PUR PLUS Pitcher Filter.