Moomin by Arabia’s Alphabets kitchen towel set is decorated with adorable initials featuring various Moomin characters. The set includes two organic cotton towels: one featuring the full alphabet, and the other highlighting four special letters that spell out the word LOVE. The towel set is part of the "Reading, writing and the Moomins" initiative that promotes the importance of literacy and the joys of reading. The Moomin alphabet is based on Tove Jansson’s hand-drawn initial capitals and lettering created for the book The Memoirs of Moominpappa as well as her maps of Moominvalley.