Idea honors the timeless design of Thomas Edison's incandescent lightbulb but its LED filament puts a contemporary focus on an eco-friendly and high-quality standard of light. A series of 4 smart bulbs, each powers on immediately when the light is turned on and mimics the vivid spectrum found in nature, from a warm glow for a cosy ambience to a soft white light for a brighter mood. Cool to the touch throughout its long lifetime, Idea brings brilliantly non-toxic and energy-saving illumination to any setting.