As a little revolt in a digital world, Simon Legald has designed the magazine rack Analog. Analog has a modern and underplayed design, which allows beautiful printed matter to come into its own. Oddly enough, the inspiration for Analog is taken from the digital world. The magazine rack's hole-patterned sides are inspired by the computer equipment of the 90's that had similar perforations for cooling down the electronics. While the details have a nostalgic nod to technology, the shape is classic: two separate compartments and practical handles form the basis for the design. The industrial, coated steel gives the rack a modern and masculine expression. With Analog, Simon Legald has created an unpretentious magazine rack that possesses a free and easy sense of coolness.