What makes this fabric different? You’ll feel the difference immediately: this sham is buttery, breathable and gets softer with every wash. It starts with the highest quality threads sourced from the finest long-staple 100% organic cotton on earth. Each thread is then luxuriously woven to ensure this sham feels incredible for years to come. The Feel Buttery, breathable, softer with every wash The Look Gentle drape with a soft sheen