Who needs a hug? Everyone can use a hug! The Brookstone HUG'ZZZ Pillow is a pillow for anyone looking to enjoy a comforting embrace. Our unique design can be hugged in different ways, from folding, rolling, or wedging. It can also be used in places where you need a little support. For a cozier hug, place the removable gel pack in the microwave for soothing heat as you sit, lounge, nap, or hug your pillow. Now enjoy that warm feeling inside from the pillow that hugs back.