Boby' Art / Trolley Cart by Joe Colombo for B-Line, Designed in 1970, Italy "great color / six drawers" "Part of the permanent collection of MoMA in New York and the “Triennale” in Milan, Smau Prize in 1971. Functionality and detail are its strong points which, together with an undeniably pop flavour, continue to make it the most popular storage trolley in creativity sectors as well as in the medical, and in the home. Designed with injection-moulded ABS plastic drawers and compartments that guarantee simple vertically modular solutions, 'Boby' provides versatile customized storage capacity, while its polypropylene casters guarantee full mobility. "Joe Colombo was born in Milan in 1930. Essentially self-taught, he attended the Academy in Brera and then the faculty of Architecture at the Politecnico in Milan for a few years. Before becoming a designer he worked as a painter, builder, car salesman and entrepreneur in the electrics field. The technological utopia of Joe Colombo’s designs encompasses many of the hopes of the Sixties in Italy and Europe without becoming imprisoned by ideological restraints. He died prematurely on 30th July 1971 on his 41st birthday."