An early 20th-century Persian Heriz room-size rug Details rug no. j3038 size 7' 6" x 10' 3" (229 x 312 cm) With distinctive large scale motifs and a wide ranging palette of warm colors, the antique Heriz carpet is probably the most popular of the Persian village carpets. In constant, increasing demand for the past decade, the finer old pieces have become scarce and have risen significantly in value and esteem.