Aurum – Custom Handmade Rug By Rugs & Co.

AURUM is a tribute to a botanical memory frozen in time—an intricate composition of leaves floating above a natural sand-toned background. The classical motif is reinterpreted through a delicate technique of flat texture and uniform height, with no relief.The rug is not part of the TIMELESS collection but rather a standalone creation by star architect Yossi Friedman, known for his precise eye and ability to blend poetic visuals with architectural clarity. AURUM recalls a painted canvas from a past century—rich in shades of green, blue, and violet—reconstructed through textile with reverence and restraint.Handwoven from natural fibers with painterly precision, AURUM doesn’t aim to replicate—it invites you into a suspended moment, where image and floor become one.