Backstitch Busy Green

BACKSTITCH.‎ Hidden beauty.‎True to their curiosity and willingness to explore the hidden side of mundane objects, Yael and Shay, from the London-based studio Raw-Edges, have created the BACKSTITCH rug collection for GAN, which turns traditional embroidery upside-down and reveals the beauty of its seemingly messy reverse.‎BACKSTITCH focuses on that ambiguous and irregular universe of stitches, without which the front side, designed to be seen, could not exist.‎ What seems chaotic has its own language and adds a new value, a new intention to traditional craftsmanship, for which Yael and Shay feel great admiration.‎ The rigorous and methodical style that characterizes Raw-Edges was inspired this time by the delicate work of the artisans who work with GAN.‎The collection consists of three consecutive designs, from the first arises the second and then the third, in a perfectly orchestrated conceptual progression.‎ The “Calm” model starts the series.‎ While smooth and almost solid, a colorful and dynamic area introduces the theme of the collection.‎ “Busy” densifies the pattern.‎Multiple stitches are added, the composition is enriched and all of its nuances can be captured by observing the rug from different perspectives.‎ Finally, “Composition” is the finale, the end of the theme.‎ It produces an explosion that shows the intention, the complete work.‎ It is almost a piece of art, and it can be used both as a rug or as a tapestry on the wall.‎Each design is available in two colors, Green and Brick.‎The three rugs are dhurries made of 100% pure wool, soft and warm.‎ They are produced on manual looms and delicately handembroidered by the artisans of our GAN Women’s Unit.‎