Gan - Backstitch Calm Brick

True to their curiosity and willingness to explore the hidden side of mundane objects, Yael and Shay, from the London-based studio Raw-Edges, have created the BACKSTITCH rug collection for GAN, which turns traditional embroidery upside-down and reveals the beauty of its seemingly messy reverse.‎‎BACKSTITCH focuses on that ambiguous and irregular universe of stitches, without which the front side, designed to be seen, could not exist.‎‎ What seems chaotic has its own language and adds a new value, a new intention to traditional craftsmanship, for which Yael and Shay feel great admiration.‎‎ The rigorous and methodical style that characterizes Raw-Edges was inspired this time by the delicate work of the artisans who work with GAN.‎‎