Safavieh Genre rugs showcase whimsical Americana inspired designs and spirited colors that bring warmth and charm to home decor. Expertly hand tufted in a soft loop pile, this pure wool weave offers a cushioned feel and lasting quality ideal for everyday living. The inviting palette and classic motifs make these area rugs a perfect foundation for relaxed interior design and stylish decorating.Crafted from pure wool, Safavieh Genre delivers comfort and durability while enhancing home furnishings with texture and character. These rugs create a welcoming focal point in any classy casual space, blending timeless appeal with versatile home decor style. About RugStudio Rug Studio is the e-commerce division of Oriental Rug Gallery, L.P., a fourth-generation family-owned company based in San Antonio, Texas. For nearly 100 years, our family has built a trusted reputation in rug manufacturing, importing, wholesaling, and retailing - always rooted in quality, value, and service. Our story began in 1930 with founder Kaloust Aijian, an Armenian Genocide survivor who fled his village of Hadjin and came to America by way of France, arriving through New York Harbor. With deep knowledge of fine rugs and a relentless work ethic, he built a respected business founded on craftsmanship, integrity, and personal service. Kaloust first operated a rug boutique inside D.H. Holmes in New Orleans before relocating in 1946 to San Antonio, where he established Oriental Rug Gallery inside Joske's downtown store - laying the foundation for decades of growth in Texas. Today, led by Kaloust's grandchildren and great-grandchildren, we continue that legacy online through Rug Studio, helping customers nationwide find the perfect rug - from handmade heirlooms and traditional Orientals to modern designs for today's interiors. Shipping Returns Due to the artisanal nature of our rugs, slight variations in color and size may occur. Please note that screen settings and lighting conditions can also affect how colors appear. Additionally, design details may vary depending on the rug size selected. To ensure the perfect match, we recommend ordering a sample swatch or speaking with a Rug Specialist at 800-796-8890.