Reversible and Versatile. Featuring our signature Reform pattern, which originated as a relief texture sculpted by Jonathan and his team in our Soho pottery studio. A warm and soulful ground in any space. Our reversible flatweave rugs are superbly soft, highly durable, and made-to-order by artisans in Peru. From hand-dying the wool to hand-weaving the pattern on the loom, every step is steeped in tradition with our very own proprietary twist, guaranteeing sublime colors and our signature reversibility (flip it for an instant room refresh!). All rug sales are final.