Some of the most experienced rug experts will have a hard time recognizing that this collection is not 100% handmade! Platinum is Power-loomed using a unique blend of proprietary wools from around the world. The collection is side woven while leaving the warp strings to create an authentic fringe that is later trimmed to perfection at a quarter inch. Just as authentic hand-knotted rugs have been finished for centuries, the stunning designs are then hand-stonewashed, hand-sheared to a low pile, and hand-surged by skilled artisans.Care and Cleaning: Clean spills immediately by blotting with a clean sponge or cloth. Professional cleaning is recommended as necessary. Do not use beater bar when vacuuming. A quality rug pad is recommended.This rug is on display in our Dallas,Texas Showroom. Please call or email one of our Rug Specialists at this location if you would like additional information or images of this item, or if you would like to order by phone. About RugStudio Rug Studio is the e-commerce division of Oriental Rug Gallery, L.P., a fourth-generation family-owned company based in San Antonio, Texas. For nearly 100 years, our family has built a trusted reputation in rug manufacturing, importing, wholesaling, and retailing - always rooted in quality, value, and service. Our story began in 1930 with founder Kaloust Aijian, an Armenian Genocide survivor who fled his village of Hadjin and came to America by way of France, arriving through New York Harbor. With deep knowledge of fine rugs and a relentless work ethic, he built a respected business founded on craftsmanship, integrity, and personal service. Kaloust first operated a rug boutique inside D.H. Holmes in New Orleans before relocating in 1946 to San Antonio, where he established Oriental Rug Gallery inside Joske's downtown store - laying the foundation for decades of growth in Texas. Today, led by Kaloust's grandchildren and great-grandchildren, we continue that legacy online through Rug Studio, helping customers nationwide find the perfect rug - from handmade heirlooms and traditional Orientals to modern designs for today's interiors. Shipping Returns Due to the artisanal nature of our rugs, slight variations in color and size may occur. Please note that screen settings and lighting conditions can also affect how colors appear. Additionally, design details may vary depending on the rug size selected. To ensure the perfect match, we recommend ordering a sample swatch or speaking with a Rug Specialist at 800-796-8890.