The Vida Area Rug is a stunning hand-woven piece crafted from 100% New Zealand wool, bringing a relaxed bohemian-farmhouse feel to any room. Its high-low pile construction creates a beautifully textured surface with alternating bands of soft gray and cream — some sections shaggy and plush, others flat and woven — giving it a rich, tactile depth that photographs can barely capture. The neutral gray and cream palette makes it incredibly versatile, pairing effortlessly with natural wood tones, linen sofas, and earthy decor. At 1.25 inches of pile height and 1.5 inches total thickness, this rug is genuinely plush underfoot. The natural fringe detail along the edges adds that signature boho finishing touch. Handmade in India from luxurious New Zealand wool, it's a piece that feels artisanal and intentional. Note that it requires professional cleaning only, so it's best suited for lower-traffic areas where you want to make a statement. Pair it with a quality rug pad for maximum comfort and stability.