In honour of Valentine’s Day, the Maison Daum launches True Love. The inspiration is drawn from the celebrated “Le mur des je t’aime”, Wall of Love in Paris, created by calligraphist Frédéric Baron and mural artist Claire Kito. Written 311 times in 250 languages, the words “I love you” is written and exposed for the world to witness, and is engraved into the hearts of the romantic souls.