Marimekko's Smartbag Keidas bag is illustrated with Annika Rimala’s rhythmic pattern from 1967. Drawing inspiration from the youth culture, the fresh and fun Keidas pattern brings back a piece of the exuberant mood of the 1960s.  Made from recycled polyester, the lightweight yet durable bag is as versatile as it is stylish: perfect as a reusable shopping bag, a laundry tote, or simply as a cheerful everyday carryall. When not in use, the foldable Smartbag Keidas bag can be tucked neatly into its small inner pocket or left out to bring a splash of pattern and joy to your home décor.