Zone Denmark’s Ume wall hook brings a blend of functional Danish design and softly shimmering, matte metal to your bathroom and other spaces. The easy-to-install, discreetly refined wall hook holds towels, clothes and accessories securely in place. Designed by the studio VE2, the Ume collection includes bathroom accessories that combine Scandinavian and Japanese esthetics, characterized by thoughtful minimalism and harmoniously coordinated colors. Ume is the Japanese word for plum tree, a symbol of elegance, patience, and strength. The gentle curves of the letter “U” have also inspired the shapes within the collection.