Gio Ponti served as the Ginori Manifattura's artistic director from 1923 to 1933, and in 1926 many designs took shape in his irrepressible imagination. Among these, Ginori 1735 Gio Ponti Labirinto, a sophisticated intricacy of straight lines that, chasing after one another without ever touching, generate movement, dizziness, bewilderment. A Labyrinth, indeed, in which losing oneself is beautiful, in which there are no more coordinates. Above and below. Right and left. In which ancient and modern are no longer before and after but a unique design: a pattern that repeats in four color variants - black, scarlet, emerald and sapphire - on all of the porcelain plates, the teacups and coffee cups, the serving platters and the bowls in the collection.