Luna Mug

The new chapter of Ginori 1735's Il Viaggio di Nettuno presents an evolution of the collection's visual and narrative world. The campaign explores a suspended, intimate atmosphere where objects become part of a quiet story told through light, color, and form. Plates, cups, and catchalls are decorated with stylized faces, sea creatures, and mythological elements. The motifs draw from classical tradition, reinterpreted with a softer palette and renewed borders, evoking the warmth of Mediterranean light. The story expands Neptune's universe with new figures — tritons, octopi, and silent muses — in continuity with the original collection. The tone is more nuanced, shifting from bold contrasts to a more delicate visual balance. At the core of the project is Luke Edward Hall, whose design brings together classical references and a contemporary sensibility. His illustrations give shape to a world where decoration and storytelling coexist naturally. This is a collection that speaks through details: quiet, evocative, and grounded in a timeless idea of beauty.