Armin Hofmann Poster

Herman Miller has a long tradition of styling its physical spaces with bold ads and graphics, a process it calls “environmental enrichment." Fans of the brand often ask where they can find these works of art, which prompted the company to reprint select pieces from its archives. One of the most frequent requests is for this poster by Armin Hofmann. The Swiss designer is recognized for his role in developing the International Typographic Style, a graphic design movement characterized by clarity and simplicity of form. In 1962, Herman Miller commissioned him to create this poster for the brand's European showrooms.