The first Mercedes typewriter was made in 1906 by Franz Schuller, one of Germany's first typewriter designers. After lengthy negotiations with DMG regarding conditions and stipulations, the Buromaschinen Werke A.G. of Zella-Mehlis Thuringia officially acquired the right to use the trade name Mercedes in 1913. Even then, it was all about marketing. The excellent reputation of Mercedes automobiles was unquestionably the reason for their request. It would sell typewriters.