Collection: Carolina MonarchProduct Code: 27BColor: PrunusRoll dimensions: 70cm x 10m (27.6in x 10.9yards)Area: 7sq.m (8.4 sq.yards)Pattern repeat: 15.6cm (6.1 in) Half DropWallpaper: Non-woven 147gsm Uncoated. Fire rating: Fire certified for both Europe and the USA. Classified to BS En 13501-1-1:2002, class B, s1, d0. This medium scale print celebrates the migratory Monarch butterfly whose larval food-plants, the milkweeds, have been depleted to critically low levels by herbicides. The population of monarchs that spends its summers in the Carolinas, undertakes an incredible multi-generational migration every year to forests in Mexico where they overwinter. Plants like Echinacea provide them with rich sources of nectar for this journey. As well as Echinacea purpurea, the most common of the coneflowers, this design features Echinacea leavigata, an endangered coneflower native to North Carolina.Carolina Monarch is a detailed botanical, part of a growing passion in interiors for honouring the natural world. Furthermore, for every roll of wallpaper sold, 100m2 of critical wild habitat is preserved through World Land Trust.Companion prints include Carolina Parakeets and Carolina Posies. This is an eco-friendly fine gicleé digitally-printed “real” wallpaper. It is printed in the UK on a natural non-woven cellulose-based substrate made from recycled materials, recycled polyester (PET) fibre and recycled wood pulp. The production process is solvent free with minimal waste and energy inputs.